The MoveOn Effect

• The first detailed scholarly investigation of MoveOn.org - how it operates, how it engages its member/supporters, and how these practices are changing political advocacy in general.
• An analysis of "political blogs as political organizations" that establishes the role of major blogs like DailyKos.com in the broader political system.
• Looks at the "generational" nature of the transitions from old to new advocacy organizations.

Readership: Scholars and students of political communication, political / social movements and advocacy, internet scholars; practitioners (bloggers, the professional campaigners, and the employees and top volunteers in legacy and netroots advocacy groups) interested in the Internet and politics

David Karpf, Assistant Profesor of Jounalism and Media Studies, Rutgers University

Assistant Professor in the Rutgers University School of Communication and Information, as well as a Faculty Associate at the Eagleton Institute of Politics and a Visiting Fellow with the Yale Information Society Project

Preface
Chapter 1: The New Generation of Political Advocacy Groups
Chapter 2: The MoveOn Effect: Disruptive Innovation in the Interest Group Ecology of American Politics
Chapter 3: Political Blogs as Politcal Associations
Chapter 4: <"Online Tools for Offline Action>" Neo-Federated Political Associations
Chapter 5: Netroots as Networks - Building Progressive Infrastructure
Chapter 6: Don't Think of an Online Elephant
Chapter 7: Innovation Edges, Advocacy Inflation and Sedimentary Organizations
Research Appendix
Bibliography
Index