Propaganda in the Helping Professions

• Demonstrates how corporate interests and organizations obscure and oversell their medical products to consumers
• Takes readers on a tour of propaganda in the helping professions across the centuries
• Presents critical thinking exercises for parsing through research and advertising

Readership: Helping professionals (e.g., social workers, nurses, psychologists); faculty & researchers in social work and psychology; and consumers.

Eileen Gambrill, Hutto Patterson Professor of Child and Family Studies, University of California, Berkeley, USA

Eileen Gambrill, PhD, is Hutto Patterson Professor of Child and Family Studies at the University of California, Berkeley.

Part 1. Introduction
1. Propaganda in the Helping Professions: What is it and Why Should You Care?
Part 2. Context, Actors, and Scripts
2. Introduction to the Players
3. Interactions among the Players
4. Propaganda Analysis: Different Levels
Part 3. Consequences of Propaganda
5. A Rogue's Gallery of Harms Related to Propaganda in the Helping Professions
6. The Medicalization of Life
Part 4. How They Reel Us In
7. Obscure Different Views of Knowledge and How to Get It
8. Appeal to Popular Grand Narratives and Metaphors
9. Disguise Advertisements as Professional Literature
10. Propagandistic Use of Language and Social Psychological Persuasion Strategies
11. Appeal to Our Psychological Vulnerabilities
Part 5. What You Can Do
12. Enhance Your Argument Analysis Skills
13. Increase Your Skill in Spotting Fallacies
14. Increase Your Skill in Searching for Answers for Yourself
Notes
References
Index