Profit Power Economics

• First comprehensive manual on corporate strategy in 30 years, and the first to provide an updated framework that takes into account the idea of perfect information.
• Author has vast experience both as a Harvard educated economist and an executive at top-rated global corporations such as PepsiCo, Royal Dutch Shell, and AT&T. She also has experience as a Wall-Street executive at Bear Stearns and Morgan Stanley, and is now an entrepreneur and a consultant.

Readership: Corporate leaders, investors, finance professionals, senior advertising agency professionals, management consultants, general readers interested in markets, industries or financial trends; political leaders and leaders of not-for-profit, environmental, multi-lateral organizations, and of NGOs; and business-school students.

Mia A. M. de Kuijper, CEO, de Kuyper Global Partners LLC and Fellow of Cambridge University

"a fascinating new book which combines corporate strategy and economics...Profit Power Economics is a very stimulating read, whether you are a business manager or someone trying to figure out the best career path." - Michael Mandel, Business Week

"There is no better guide to strategy and economic power in the treacherous terrain of the contemporary economy than this intellectually courageous book." - Thomas C. Schelling, 2005 Nobel Laureate in Economics

"Full of path-breaking economics and practical implications for MAKING MORE PROFIT, this fresh approach to building exceptionally successful companies will be useful to business leaders, investors, and strategists." - Jim Lawrence, Chief Financial Officer, Unilever

"Profit Power Economics will create a stir in strategy thinking. All serious students of strategy should read this. Mia de Kuijper's rich examples offer powerful testimony to these fascinating big new ideas." - Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School

"De Kuijper's intriguing and thought-provoking book will hearten all those in business who seek to build good companies that last and market effectively. Its wonderful message is that profit power can be obtained honorably." - Esther Dyson, Entrepreneur and Thought Leader

"Profit Power Economics drives to the core of the key strategic challenges that confront business in a rapidly mutating global economy." - Charles V. A. Collyns, Deputy Director, Research Department, International Monetary Fund

"Mia de Kuijper offers, in crisp, clear language, a new way of organizing one's thinking about business structures and strategies in the world of modern technology, together with the hands-on lessons she's learned in her own highly successful business career. Strategists and operating executives in the corporate world will find it very interesting." - Benjamin M. Friedman, William Joseph Maier Professor of Political Economy, Harvard University, author of The Moral Consequences of Economic Growth

"Mia de Kuijper presents compelling ideas about the role of today's more complete, immediate, and very cheap information ... and how it still does not lead to perfect markets. Her discussion of what makes companies successful in the long run is sure to cause controversy." - Arie de Geus, Former Corporate Planning Director, Royal Dutch Shell, author of The Living Company

"What I liked most is the treatment of cheap information's effect on the prospects for profit-yielding proprietary assets. The analysis of the effect of transparency on competition and industrial structure is very well developed." - Richard E. Caves, Nathaniel Ropes Professor of Political Economy, Emeritus, Harvard University, author of Creative Industries

"Based on research and illustrated with lively lessons from the experiences of the author and other successful investors and leaders, Profit Power Economics draws a detailed picture of the new competitive arena and gives readers a step-by-step aproach to build (or find) exceptionally high-return enterprises." - The Daily Star, Bangladesh

Introduction
I. The Key to Profit Power
1.: The Power Node Strategy
II. Understanding the Transparent Economy
2.: The Star Driver: The Vanishing Cost of Information
3.: The Two Faces of Transparency: Two Inevitable Trends
4.: The Economics of Perfect Information; and Why Classic Economic Models Fail in Transparency
5.: The New Paradigm: Powerlaw Economics
III. How Transparency Alters The Building Blocks of Extraordinary Profits
6.: Answering the Four Strategic Questions in Transparency
7.: Ownership Focused on Power Nodes
8.: The 21st Century Firm
9.: 3-Dimensional Competition
10.: Strategies for Powerlaw Marketplaces
IV. The Four Rules for Maximizing Profits in Transparency
11.: From the Four Questions to the Four Rules
V. Power Nodes: Transparency's Competitive Weapons
12.: Managing the Power Nodes
13.: The 12 Power Nodes
VI. The Four Rules Method for Maximizing Profits
14.: The Four Rules-Templates and How to Use Them
15.: Rule #1: Power Node Evaluation and Action Plan Templates
16.: Rule #2: 21st Century Business Model Evaluation and Action Plan Templates
17.: Rule #3: 3-D Competition Evaluation and Action Plan Templates
18.: Rule #4: Powerlaw Marketplace Evaluation and Action Plan Templates
VII. Strategies for Investors
19.: The Four Rules Method: Added Value for Investors
VIII. Conclusion
20.: On Gaining Perspective
Glossary
Bibliography
Notes

Watch a video of Mia speaking about Profit Power Economics
Read an interview with Mia de Kuijper in the Times Online 'Twelve steps to making your business profitable'
Read the Business Week review by Michael Mandel in full
Read an article on Mia de Kuijper's seminar on Profit Power Economics in Bangladesh
Read Reuters Great Debate on Mia's blog