Readership: Readers in television history (especially baby boomers who grew up watching many of the programs discussed in the book), students and instructors in music theory and/or media studies. Musicologists/Music Theory students & scholars interested in hermeneutics and popular music.
Ronald Rodman, Professor, Carleton College
"Filled with images, musical notation, charts, explanatory theories, and careful chapter summaries, this insightful book, with its relaxed prose, is both valuable and fun to read. Highly recommended." - Choice
"This book brings to bear semiotic, musicological, and music-analytical approaches on the predominant visual entertainment medium in the second half of the twentieth century. A foundational study with which all future critical work on TV music will need to engage." - David Neumeyer, The University of Texas at Austin
"This is a pioneering work on television and advertising music and recommended
reading for anyone interested in musical semiotics, film music, or popular music. The book, both intelligent and entertaining at the same time, lays a solid theoretical and methodological ground for any future study on musical multimedia." - Erkki Pekkila, University of Helsinki, Finland
Introduction. What Were Musicians Saying About Television Music During the First Decade of Broadcasting?
I: Toward an Associative Theory of Television Music
2: "Hello Out There in TV Land": Musical Agency in the Early Television Anthology Drama
3: "And Now a Word from Our Sponsor: Musical Structure and Mediation in Early TV Commercials
4: "Beam Me Up, Scottie!" Leitmotifs, Musical Topos, and Ascription in the Sci-Fi Drama
5: "Go for your Guns:" Narrative Syntax and Musical Functions in the TV Western
6: Tube of Pleasure, Tube of Bliss: Television Music as (Not-So) Drastic Experience
7: "And Now Another Word from our Sponsor:" Strategies of Occultation and Imbuement in Musical Commercials
8: "Just the Facts, Ma'am:" Style Change and Markedness in Police Drama Theme Music
9: "The Truth is Out There:" Music in Modern/Postmodern Television