Image Bite Politics

• Selling point: Longitudinal visual analysis. This is the only comprehensive, longitudinal, scholarly analysis of the visual representation of political candidates and network news correspondents during the last four presidental elections (1992-2004)
• Selling point: Theoretical richness. The book draws from theoretical perspectives across a variety of disciplines, including political science, mass communication, behavioral biology, cognitive neuroscience, and visual studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion.
• Selling point: Novel concepts. The book introduces, documents, and/or elaborates novel concepts in a straightforward and replicable fashion, including image bites, visual framing, visual bias, hedonic leader displays, and image management strategies, in relation to presidential politics. Although these concepts have been identified in other research, they have never been explicated and put to the test in the context of four consecutive general election cycles the way they are here.
• Selling point: Engagement with public debates. The book presents findings that are counterintuitive and challenge widely held assumptions yet are supported by systemic data--that, for instance, Republicans receive consistently more favorable visual treatment than Democrates, countering the "liberal media bias" accusations; or that image bites are more prevalent, and persuasively potent, than sound bites.

"This smoothly-written, data-rich book is a powerful reminder of the importance of visual images in politics. The authors' research taps into multiple literatures including communication, psychology, political science and biology to present an extraordinarily well-rounded analysis of visual framing of elections. This unique study is essential reading for anyone who wants to know how political communication actually works during major electoral contests." - Doris Graber, Professor of Political Science, University of Illinois at Chicago

"Scholars and pundits have long acknowledged (and often lamented) the role of image in politics. Yet, systematic studies of image have been rare. This book not only fills that gap, but it also does so with unparalleled substantive and methodological rigor. It is sure to serve as a launching point for an entire field of study on image and politics." - James N. Druckman, Department of Political Science, Northwestern University

"Grabe and Bucy show how visual images convey information and demonstrate the impact images in news coverage inform and move the electorate. Image Bite Politics is thoughtful, carefully wrought, impressive and path breaking." - George E. Marcus, Professor of Political Science, Williams College

"This volume presents an unusually detailed, extensively referenced and thoroughly researched argument for taking the visuals of television news seriously as a source of political information. Cogently and clearly written, it includes a broad sweep of the history of the development of the human eye and the brain in processing visual and verbal information as well as extensive data from four consecutive presidential elections. As such, it breaks with the tradition in most election studies of privileging the word over the image and takes the visual dimension of television more seriously than most scholars of politics have thus far. For those interested in the role of television and visual images in elections and political communication, this is an essential work." - David H. Weaver, Roy W. Howard Professor in Journalism and Mass Communication Research, School of Journalism, Indiana University

"Grabe and Bucy introduce contemporary neuroscience to the analysis of voters' perception and responses to the televised coverage of politics. Because emotional responses are more rapid than cognitive analysis and judgment, this approach shows why theories based on print communication or "rational choice" often fail to describe political life. It's past time that a scientific understanding of non-verbal cues and visual framing are integrated to a comprehensive assessment of television news, campaigns, and the emotional dimension of politics. The result is a book that should become a classic that is required reading throughout the political science discipline (and not just in studies of the role of media in American politics)." - Roger Masters, Research Professor at Dartmouth College, Nelson A. Rockefeller Professor of Government, Emeritus at Dartmouth College and President of the Foundation for Neuroscience and Society

1: Why Visuals Matter
2: Image Bite News
3: Visual Framing
4: Facing the Electorate
5: Visual Bias
6: Visual Influence
7: Taking Television Seriously