Readership: Students, scholars, and researchers across the social sciences, especially those conducting research in a wide variety of areas in which effectively employing the latest techonology will enhance the quality of their work. Market researchers in corporations and business.
Edited by Sharlene Nagy Hesse-Biber, Professor of Sociology, Boston College
"This is a path-breaking examination of the emerging social media technologies and their impact on critical qualitative methodologies. Sharlene Hesse-Biber presents a comprehensive framework for interpreting and using these new discourses. The chapters are clearly written, and very accessible to students. This book lays the foundation for the generation of scholars who want to take these emergent technologies to the next level." - Norman K. Denzin, College of Communications Scholar, University of Illinois at Urbana-Champaign