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Also Recommended
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The National Annenberg Election Survey: Design, Method and Data
Daniel Romer, Kate Kenski...
£34.99
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The Obama Victory
How Media, Money, and Message Shaped the 2008 Election
Kate Kenski, Bruce W. Hardy, and Kathleen Hall Jamieson
400 pages
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90 black and white illustrations
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235x156mm
978-0-19-539956-1
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Paperback
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26 August 2010
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This item will be ordered from OUP USA. Items ordered from OUP USA are despatched and charged as soon as we receive them, which is normally within 2 weeks
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- The most authoritative account yet of how Barack Obama won the presidency, utilizing some of the best data available
- Kathleen Hall Jamieson is one of the deans of American politics
- Combines a lively journalistic narrative with a convincing data narrative
- Offers surprising insights into Obama's campaign tactics and the circumstances that allowed him to triumph
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. In a crisp, incisive
narrative, the authors identify the candidates' major themes-Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.-and then apply them to the five main periods of the campaign: the early summer; the period from the vice presidential nominations through the conventions; the financial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Analyzing
each nominee's broadcast, cable, and radio spending, the authors conclude that Obama's media campaign was more savvy than McCain's, and that early voting and the complete collapse of campaign finance reform will change elections for years to come.
Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.Readership: General readers, students, and scholars interested in political science and media/communications.
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Kate Kenski, Assistant Professor of Communication, University of Arizona, Bruce W. Hardy, Senior Research Analyst, Annenberg Public Policy Center, University of Pennsylvania, and Kathleen Hall Jamieson, Elizabeth Ware Packard Professor of Communication, Annenberg School for Communication, University of Pennsylvania Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004).
Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.
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"A dense account of the Obama victory, replete with charts and graphs." - The Times Literary Supplement "The Obama Victory is an incisive academic study of how the 2008 presidential election campaign, and Barack Obama's historic victory in November, was not just a triumph of hope but of organisation, money and media" - Keith Richmond, Tribune
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1.: Maverick versus Mc-Same; Change versus Tax and Spend Liberal
2.: Too Old versus Not Ready to Lead
3.: What a Difference a Party Makes: Playing to and against Party Assumptions
4.: The Issues that Mattered to Specific Groups? Stem Cells, Abortion, Immigration
5.: Period One
6.: Period Two
7.: Period Three
8.: Period Four
9.: Period Five
10.: Was the Election over Before it was over
11.: . Will Presidential Campaigns ever be the Same Again? Implications for the Future
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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