Advice literature (etiquette manuals, guides to hygiene and house management, and treatises on upbringing) enjoyed massive popularity in Russia between the late eighteenth and the late twentieth centuries. It reflected changing attitudes to appropriate behaviour in private and public, to the acquisition of possessions, and not least to national identity (for many Russians, reading how-to books was seen as a way of 'learning how to be a Westerner'). Written or translated by members of the cultural elite trying to encourage what they saw as civilized behaviour, advice literature was also a conduit for changing views of mass readers and of their place in society. This important and engaging book is the first systematic exploration of this hitherto neglected genre of popular printed text. It examines the evolution of advice literature from the Enlightenment to the post-Soviet era, from translations of Fénelon and Madame de Lambert in the 1760s and of Samuel Smiles in the late nineteenth and early twentieth centuries, to tracts by Gogol and Tolstoi, Soviet pamphlets on 'how to be cultured', and post-Soviet guides to 'window treatments'. It draws on a huge range of sources - memoirs, 'novelised conduct books' such as Anna Karenina, parody advice literature, letters, and reviews - to examine the broader significance of how-to books, and their relationship with daily life (byt) as construct and as lived reality. The result is a book that not only makes a major contribution to the study of popular culture, but also throws an unexpected and revealing light on Russian history more broadly.

Readership: Postgraduate and final year undergraduate students and scholars of Russian literature.

Catriona Kelly, Reader in Russian, New College, Oxford

"... offers new and useful insights into cultural developments in Russia, while also exploring the relationship between life and art from the late eighteenth century to the present." - Modern Language Review

"... covers an immense breadth of materials with great confidence and expertise, dealing with over two hundred years of Russian cultural history through a range of sources ... This book is indispensable for scholars and students of (not only) Russian history and culture, but is also a valuable source for the more general reader, wishing to 'educate himself' on 'educational literature'." - Modern Language Review

"Fascinating" - Laura Engelstein, Times Literary Supplement

List of Illustrations
Note on Translations and Conventions
Abbreviations
IntroductionHow to Read this Book
1: Educating Tatyana, Schooling Energy: Propaganda for Manners and Moral Education, 1760-1830
2: The Beauties of Byt: Household Manuals, Social Status, and National Identity, 1830-1880
3: Self-Help and Spending Power: Advice Literature in Late Imperial Russia
4: 'The Personal Does Not Exist': Advising the Early Soviet Mass Reader, 1917-1953
5: Negotiating Consumerism: The Dilemmas of Behaviour Literature, 1953-2000
Afterword
Appendices
Select Bibliography
Index