Readership: This is a non-technical book which will interest linguists, philosophers, students of communications and cultural studies, semioticians/semanticists, sociologists, and anthropologists.
Rudi Keller, Professor of German Linguistics, Heinrich Heine University, Dusseldorf
"... the patient reader will find much to provoke thought and will lead, we expect, to the application of some of the material set out by Keller to more concrete problems." - Cognitive Linguistics
Introduction: Signs in Everyday Life Part I: Two Notions of Signs 1: Plato's Instrumental Notion of Signs 2: Aristotle's Representational Notion of Signs 3: Frege's Representational Notion of Signs Part II: Semantics and Cognition 5: Conceptual Realism versus Conceptual Relativism 6: Types of Concepts versus Types of Rules 7: Expression and Meaning Part II: Sign Emergence 8: Basic Techniques of Interpretation 9: Inferential Procedures 10: Arbitrariness versus Motivatedness Part IV: Sign Metamorphosis 11: Iconification and Symbolification 12: Metaphorization, Metonymization and Lexicalization 13: Literal and Metaphorical Sense 14: Rationality and Implicatures Part V: The Diachronic Dimension 15: Costs and Benefits of the Metaphoric Technique 16: The Metaphoric Use of Modal Verbs 17: The Epistemic Weil Summary
