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This book is available in Oxford Scholarship Online - view abstracts and keywords at book and chapter level.

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Management & Management Techniques

Strategy

Foundations of Corporate Success

How Business Strategies Add Value

John Kay

Oxford Paperbacks

432 pages | halftones, line figures, tables | 234x156mm

978-0-19-828988-3 | Paperback | 20 April 1995

Price: £25.00

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The most innovative contribution to business thinking for a decade

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks `What makes a business successful?'

Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances.

John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change. By integrating organizational and financial perspectives on the performance of the firm, Kay not only gives insights into the creation of effective business strategies, but sheds light on the success - and failure - of national economies.

As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years. It will be vital reading for all who want to understand what distinguishes the successful company.

Readership: Business professionals; economists; consultants. MBA and other graduate and undergraduate students of business courses on strategy, business policy, and industrial economics, and post-experience executive training.

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.

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Foundations of Corporate Success

How Business Strategies Add Value

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