Readership: Scholars in media studies, history, cinema and television studies. General readership interested in contemporary digital media.
William Boddy, Professor in the Department of Communication Studies at Baruch College, and Coordinator of the Film Studies Certificate Program at the Graduate Center, both of the City University of New York
Introduction 1.: Cinema and Wireless in Turn of the Century Imagination 2.: The Wireless Nation: Defining Radio as a Domestic Technology 3.: The Amateur, the Housewife, and the Salesroom Floor: The Hesitations of Postwar US TV 4.: US Television Abroad: 1960 - 1990 5.: 'Mission number one is to kill TV': Remaking Domestic Television Apparatus in the 1990s 6.: Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the US and UK 7.: Redefining the Home Screen: The Case of the Digital Video Recorder 8.: Marketers Strike Back: Virtual Advertising 9.: 'How God Watches Television': Early Responses to Digital TV 10.: High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US TV 11.: 'Too easy, too cheap, and too fast too control': Intellectual Property Battles in Digital TV Select Bibliography