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Economics for Business and Management
K. Alec Chrystal and Richard G. Lipsey
738 pages
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numerous graphs, line figures, tables
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246x189mm
978-0-19-877538-6
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Paperback
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07 August 1997
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This item is printed to order and supplied on a firm sale basis. Items which are printed to order are normally despatched and charged within 5-10 days.
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- Internationally recognised authors
- Closely reflects the needs of management students.
Economics for Business and Management by Alec Chrystal and Richard Lipsey is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. Developed using the authors' highly successful Introduction to Positive Economics as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text even clearer. The text draws upon Alec Chrystal's extensive experience of teaching economics to management students at City University Business School, London.
With the intended readership in mind, the greater
part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students will also find the text's coverage of the economics of employment and investment particularly helpful.
The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates.
Economics for Business and Management includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter
introductions, chapter summaries, topics for review, and end of chapter questions.Readership: Undergraduate and MBA students studying first level economics as a part of a business studies or management course.
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K. Alec Chrystal, Professor of Monetary Economics, City University Business School, and Richard G. Lipsey, Canadian Institute of Advanced Research at Simon Fraser University, Vancouver
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"This text is exceptionally well written and covers an impressive range of topics. The authors have included excellent, topical..examples in the text which will help business students in particular to appreciate the importance of economics in any management course." - Hilary Ingham, Economics Department, University of Lancaster
"The book is ideal for business studies courses which require a knowledge of introductory economics. The coverage of economic principles is clear and accessible, while the many real world examples are both illuminating and informative." - Steve Dobson, Department of Economics, University of Hull
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Part 1: Firms and Markets
1. Introduction to economics and business
Section 1. Markets and Prices
2. Demand, supply and price
3. Elasticity of demand and supply
Section 2. Optimization of the firm
4. The firm, production and profit
5. Costs and output
6. Profit maximization
Section 3. Firms and Competition
7. Firms in imperfect markets I: monopoly and monopolistic competition
8. Firms in imperfect markets II: oligopoly and business strategy
9. Government and the market
Section 4. Economics of Business
10. The economics of employment
11. The economics of investment
12. The economics of business organizations
Part II The Economy as a Whole
Section 5. National Product and National Income
13. Macroeconomic issues and measurement
14. A basic model of the determination of GDP
15. GDP in an open economy with government
16. Aggregate demand and aggregate supply
Section 6 Macroeconomic Policy
17. GDP, the price level and fiscal policy
18. Money and monetary policy
19. The balance of payments and exchange rates
20. Government policy and the business cycle
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