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Readership: Target readership: intermediate and final year undergraduate programmes in managerial economics. Also appropriate as a supplementary text for applied microeconomics courses at these levels.
Ian Dobbs, Reader in Business Economics and Finance, University of Newcastle-upon-Tyne
"useful as a reference text for practising managers." - Aslib Book Guide, Vol.65, No.7, July 2000.
"'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000"
Part One: Introduction 1: Introduction 2: An evaluatory framework Part Two: Decision Analysis, Tools and Techniques 3: Optimization 4: Decision-making under uncertainty 5: Game theory 6: Investment appraisal 7: Issues in capital budgeting Part Three: Demand and Cost Analysis 8: Consumer theory and demand analysis 9: Demand estimation 10: Production and cost analysis 11: Cost estimation 12: Short-run benefit and cost analysis Part Four: Market Structure and Theories of the Firm 13: Introduction to market structure 14: Monopoly 15: Monopolistic competition 16: Oligopoly 17: Some alternative theories of the firm Part Five: Pricing and Related Decisions 18: Price discrimination 19: Non-linear pricing 20: Multi-product pricing 21: Pricing under uncertainty 22: Public sector pricing 23: Intertemporal pricing 24: Cost-plus and mark-up pricing 25: Buyer-market power 26: Advertising Part Six: Regulatory Intervention 27: Market failure: externalities and public goods 28: State intervention in imperfectly competitive industries Part Seven: Organizational Architecture 29: Transactions, information and agency 30: Organizational architecture 31: Integration, decentralization, transfer pricing and related decisions 32: Economic aspects of human resource management
