Business in the Asia Pacific

Sonia El-Kahal

408 pages | 1 map, numerous tables and figures | 246x189mm

978-0-19-878219-3 | Paperback | 16 August 2001

Price: £45.99

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Clear introductory analysis of the business and management environment of the Asia Pacific region from the 'Asian miracle' through to the post-crisis recovery period
Country by country reviews of all the region's most important economies give the reader a clear and accessible overview of the the Asia Pacific business and management environment and of the specific situation pertaining in each country
Analysis of the social, cultural, and religious bases underpinning business culture in the Asia Pacific provides a fuller understanding of how business operates in the region and why it operates in the way it does
Strategies for doing business in Asia Pacific are backed up by a wide selection of in-depth case studies provide the reader with a practical guide to the challenges, problems, and opportunities for companies operating in the region

The success of western business in the Asia Pacific region depends to a large degree on the capacity of western firms to learn new approaches to doing business in the region and to adopt new styles of management practice, business operations, and strategy. Business in Asia Pacific seeks to address this need by providing a useful insight into the international business opportunities and a guide to strategic management, decision-making, and business operations in the region in the wake of the economic crisis of 1997.

El Kahal brings together an account of the Asia Pacific business environment with an analysis of management styles and decision-making techniques. The book begins with an analysis of the Asian economic miracle and of the crisis of the late 1990s, including a country by country review of all the region's major economies in the aftermath of the crisis. Part II then goes on to investigate the socio-cultural bases of the Asia Pacific management environment, focusing in particular on the cases of Japan, South Korea, and China. This is followed by an analysis of post-crisis strategies for companies doing business in Asia Pacific and of the most effective ways of establishing markets in the region. The book concludes with an entire section of detailed case studies illustrating the experiences of a number of major multinationals in doing business in the region, including Daewoo, Wal-Mart, Nike, Land Rover, and Samsung.

Using a variety of learning aids, including case materials, end of chapter review questions, and group project materials, Business in Asia Pacific helps the student to take a more active approach to studying this popular and important topic and as such will be invaluable reading for all students of business and management with an interest in this fast-growing region of the world economy.

Readership: Upper level undergraduate and postgraduate students taking courses on Asia Pacific Management, a popular option on Business and Management courses. Also managers involved in the Asia Pacific region

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.

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