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E-Business
A Management Perspective
Jonathan Reynolds
496 pages
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200 illustrations plus 34 halftones
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246x189mm
978-0-19-921648-2
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Paperback
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17 December 2009
Price:
£39.99 £9.99
Please note, this offer price only applies to individual customers when ordering direct from Oxford University Press, while stock lasts. No further discounts will apply. If you are a bookseller, please contact your OUP sales representative.
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- Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness.
- Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to.
- Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace.
- Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.
This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:
- defines the nature and scope of e-business technologies and the brief history of their development and implementation,
- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies
- evaluates the ways in which e-business technologies can be
applied within firms to achieve new business development and process improvements
- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives
- reflects upon the likely nature of future challenges and opportunities of e-business technologies
Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed
and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.
Online Resource Centre
Lecturer Resources
Case study bank
Additional Exercises and Questions with solutions
Powerpoint Slides
Student resources
Oxford NewNow
End of Chapter answers
Annotated Web Links
Chapter summaries
Flashcard Glossary
Author BlogReadership: Undergraduate and postgraduate students
studying e-business or e-commerce modules.
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Jonathan Reynolds, Lecturer in Management Studies at Said Business School, Oxford University Contributors:
Reviewer institutions who informed changes:
RGU
London Met
Aston
Westminster
Groningen
UCL
Bournemouth
Huddersfield
Southampton
Stockholm
Brunel
Ulster
Northampton
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"'Up to date, relevant and good to see e-business moving into mainstream operations and supply chain management. This book will convince you that e-business is a mainstream subject here to stay'.
" - Ben Clegg, Aston University
"'Well-structured, a broad range of timely material, with a lot of interesting examples and case studies. The chapters were easy to read and very enjoyable as well'.
" - Dr Ludmila Striukova, University College London
"E-Business: A Management Perspective claims to draw together the wide spectrum of information available on the topic of e-business and present it as a coherent, applied and insightful overview. It succeeds in doing this and, even better, makes it an interesting and enjoyable read.
" - Suzanne Money, second year Business Management student, Birmingham University
"'I got a very good impression of the book. It feels really up to date, and has in a very good way captured the latest trends in E-business'.
" - Peter Muld, Stockholm University
"'I welcomed the holistic view of business processes that in my view is key to the foundation of any eBusiness'.
" - Gelareh Roushan, Bournemouth University
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1: Introduction
I. The Changing environment for e-business
2: Economics of e-business
3: Technology in e-business
4: Social and Behavioural issues
5: Ethical and regulatory issues
II. The application of e-business technologies
6: The strategy of e-business
7: Digital marketing
8: Product and service innovation
9: Reshaping business processes
III. The organization of e-business
10: e-business project management
11: e-business skills and culture
IV. Conclusions
12: Future challenges and opportunities
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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