The Evolution of New Markets

• Explains how and why markets evolve in the way that they do
• Looks in particular at 'demand pull' and 'supply push'
• Examines the evolution of a number of products and technologies such as the Internet, television, cars, typewriters, computers, mobile phones, etc.
• Straightforward and non-technical explanation

Readership: Academics, graduates, and MBA students in business and economics; Managers, executive consultants, and those interested in business strategy.

Paul Geroski, Professor of Economics, London Business School; Deputy Chairman, Competition Commission

1: Introduction
2: Where do new technologies come from?
3: The structure of new markets
4: Developing the new product design
5: The growth of the market
6: Into the future