• Comprehensive coverage of the subject - this text will serve as the single core text for almost any international and global strategy course
• Provides both mini- and full-length cases that give opportunities for students to analyse global strategic issues in real business situations
• Does not rely on students having already taken a strategic management module, so ideal for students with a wide range of previous experience
• European flavour, as opposed to most books on the subject, which take an American perspective
• Uses of examples/cases from emerging markets (e.g. Tata from India, Embraer from Brazil)
• Online Resource Centre, which includes a lecturer area with model answers to discussion questions and case questions. and PowerPoint slides, and a student area with links to web sites of interest

Readership: Undergraduate and Master's students studying courses in Global/International Strategic Management or Global/International Business Strategy.

Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School, Jedrzej George Frynas, Professor of Corporate Social Responsibility and Strategic Management, Middlesex University, and Paul Finlay, Formerly Professor of Strategic Information Systems, Loughborough University Business School

Part I: Introduction
1: Introduction to Global Strategic Management
Part II: Global Strategic Analysis
2: Global Business Environment - The External Macro Environment
3: Global Business Environment - The Industry Environment
4: Corporate Social Responsibility and Stakeholder Analysis
5: Analysis on the Internal Environment
Part III: Global Strategic Development
6: Managing the Internationalization Process
7: International Strategic Alliances: Partnership and Cooperation
8: The Subsidiary-level Strategy
9: Headquarter-level Strategy
Part IV: Global Strategic Implementation
10: Global Structures and Designs
11: Global Management of Change
12: Global Strategic Control