• As well as covering long-standing topics, the book focuses on contemporary issues in global marketing management, including the increasing significance of the service sector, accelerating changes in technologies, managing marketing relationships, managing knowledge assets and the need for more socially responsible and ethical practices
• Excellent pedagogical features throughout the text, with both short and long case materials which cover all sizes and types of organizations as well as less developed and more developed countries
• European perspective
• Strong focus on the service sector reflecting the rapid emergence of the global service economy
• Extensive companion web site providing, for lecturers: PowerPoint slides, advice on case questions and end-of-chapter exercises, and additional case material; and for students: links to useful web sites, web exercises and references to further reading

Readership: Undergraduates and master's/MBA students taking a module in international or global marketing management/strategy.

Kiefer Lee, Senior Lecturer in Marketing, Sheffield Hallam University, and Steve Carter

""[Global Marketing Management] is lively, rigorous, comprehensive and well produced. A fine example of the genre"" - Jim Blythe, Reader in Marketing, Glamorgan Business School, from the THES February 2006

"The book achieves an enviable balance of breadth with depth in a concise and readable manner and provides an important contribution to the literature on global marketing. Particularly useful are the numerous vignettes with which the text is illustrated. These bring the theory to life as well as providing excellent material for class discussion and debate. The book is well researched and will find a ready market in final year undergraduate as well as masters level international marketing courses. " - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston Business School, UK

"This book provides a comprehensive and contemporary treatment of global marketing management. A key feature is its up-to-date coverage of such important issues as managing global customer relationships, social responsibility and ethics, and knowledge management." - Professor David Jobber, Professor of Marketing, University of Bradford, UK

Part I: The Global Marketing Environment: Changes and New Challenges
1: Changes and New Challenges
2: The Global Marketing Environment
3: Understanding Global Cultures and Buyer Behaviour
4: Opportunity Analysis and Selection of Markets
Part II: The Development of Global Marketing Strategies
5: Managing the Process of Globalization
6: Market Entry Strategies
7: Creating, Developing and Maintaining Competitive Advantage
8: Product and Brand Management
9: Global Services Marketing
10: Management of Global Communications
11: Managing Supply Chain and Distribution
12: Global Pricing and Terms of Access
Part III: Managing Global Marketing Operations and New Challenges
13: Sales Force Management and Negotiation
14: Nick Ellis: Managing Global Marketing Relationships
15: Global Marketing in the Digital Age
16: Pieris Chourides: Knowledge Management in International Operations
17: Jean Barclay: Corporate Social Responsibility and Ethics
18: Organizing and Controlling Global Marketing Operations