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Marketing Communication
New Approaches, Technologies, and Styles
Edited by Allan J. Kimmel
320 pages
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Tables and line drawings
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234x156mm
978-0-19-927694-3
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Hardback
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17 November 2005
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This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.
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- Cuttting edge perspectives from both academics and practitioners
- Presents an up-to-date overview and analysis of developments in all areas of marketing communication
- Looks at the changes to communication and consumer responses brought about by new technologies
- Strong international group of contributors
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA
courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.Readership: Advanced undergraduate and graduate students, researchers, and academics of Marketing as well as marketing professionals and those taking professional marketing courses (e.g. Chartered Institute of Marketing).
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Edited by Allan J. Kimmel, Professor of Marketing, ESCP-EAP, European School of Management, Paris Contributors:
Eric Arnould, E. J. Faulkner Professor of Agribusiness and Marketing and Interim Director of Agribusiness Programs in the College of Business Administration at the University of Nebraska, Lincoln
Janet Borgerson, Lecturer in the University of Exeter School of Business and Economics
Douglas Brownlie, Professor of Marketing at the University of Stirling
Lars Thøger Christensen, Professor of Marketing Communications, The University of Southern Denmark, Odense
Terry Daugherty, Assistant
Professor in the Department of Advertising at the University of Texas at Austin
Matthew S. Eastin, Assistant Professor, the School of Communication, Ohio State University
Martin Evans, Cardiff Business School
Chris Fill, Principal Lecturer in Marketing and Strategic Management, University of Portsmouth
A. Fuat Firat, Visiting Professor of Marketing at the University of Southern Denmark, Odense
James Fitchett, Senior Lecturer in Marketing, Nottingham University Business School
Eamonn Galvin, Marketing Consultant to General Electric, Diageo, Aer Lingus, Ericsson and Microsoft
Tom Gruen, Associate Professor of Marketing and e-Commerce, the University of Colorado, Colorado Springs
H. David Hennessey,
Professor of Marketing, Babson College
Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management, Paris
Maurice Lévy, Chairman & Chief Executive Officer of the Publicis Groupe
Tina M. Lowrey, Associate Professor of Marketing at the University of Texas, San Antonio
John A. McCarty, School of Business, The College of New Jersey in Ewing, New Jersey
Albert M. Muñiz, Jr., Assistant Professor of Marketing, DePaul University
John O´Connor, Director , HotOrigin, Dublin
Dan O'Donoghue, Head of Strategic Planning, Publicis Worldwide
Thomas C. O'Guinn, Professor of Advertising and Business Administration and Professor of Sociology, University of Illinois
Michael A. J. Saren,
Professor of Marketing, Leicester University Management Centre
Jonathan Schroeder, Chair of Marketing, University of Exeter School of Business and Economics, and Visiting Professor in Marketing Semiotics, Bocconi University in Milan
L. J. Shrum, Associate Professor of Marketing, University of Texas, San Antonio
George Silverman, President, Market Navigation, Inc.
Elisabeth Tissier-Desbordes, Professor of Marketing at ESCP-EAP, Paris
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Allan J. Kimmel: Introduction: Marketing Communication in the New Millennium
Part I: New Approaches to Marketing Communication
1: Maurice Lévy and Dan O'Donoghue: New Trends in the Promotion of Companies and Brands to Stakeholders: A Holistic Approach
2: Matthew S. Eastin and Terry Daugherty: Past, Current, and Future Trends in Mass Communication Research
3: James Fitchett: The 21st Century Consumer Society
4: Albert M. Muñiz, Jr. and Thomas C. O'Guinn: Marketing Communications in a World of Consumption and Brand Communities
5: H. David Hennessey: Marketing Communications Trends in the Emerging Global Marketplace
Part II: Developments in Marketing Communication Technologies
6: Tina M. Lowrey, L. J. Shrum, and John A. McCarty: The Future of Television Advertising
7: John O'Connor, Eamonn Galvin, and Martin Evans: Electronic Marketing and Marketing Communications: The Role of Technology
8: Chris Fill: The Influence of Technology on Below-the-Line Marketing Communications
9: Thomas W. Gruen: Integrated Marketing Communications and the Emerging Role of the Web Site
10: George R. Silverman: Word of Mouth: The Oldest, Newest Marketing Medium
Part III: Rethinking Marketing Communication Styles
11: A. Fuat Firat and Lars Thøger Christensen: Marketing Communication in a Postmodern World
12: Eric J. Arnould and Elisabeth Tissier-Desbordes: Hypermodernity and the New Millennium: Scientific Language as a Tool for Marketing Communications
13: Janet L. Borgerson and Jonathan E. Schroeder: Identity in Marketing Communications: An Ethics of Visual Representation
14: Douglas Brownlie and Michael Saren: The Communication of Marketing: A Critical Analysis of Discursive Practice
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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