Readership: Practitioners and academics specialising in trade mark law, and intellectual property law more generally, including trade mark and patent attorneys. The book is also of interest to students interested in intellectual
property, reference libraries, and trade mark examiners and hearing officers.
Ilanah Simon Fhima, University College London
Ilanah Simon Fhima is Lecturer in Law at the Faculty of Laws, University College London. She is also co-director of UCL's Institute of Brand and Innovation Law.
1.: Dilution basics
2.: The Fame/Reputation Standard
3.: Showing an Association Between the Marks
6.: Unfair Advantage and Misappropriation