Reconnecting Marketing to Markets

• Interdisciplinary volume, with chapters authored by experts from marketing, organization studies, economic sociology, and science and technology studies
• Rich empirical examples from a variety of market setting and across different geographies
• Links marketing to economics and sociology for student readers

Readership: Academics, researchers, and graduate students in Marketing and Management programmes, and postgraduate students in Marketing and Economic Sociology.

Edited by Luis Araujo, Lancaster University Management School, John Finch, University of Strathclyde Business School, and Hans Kjellberg, Stockholm School of Economics

"This well-written, empirically grounded collection should be seen as the beginning of a conversation about the relationship between the market and marketing practice, and provides scholars in marketing and beyond with much intellectual food for thought ... Clear, well-written and engaging ... essential reading for postgraduate students of marketing." - Times Higher Education

"The disjunction between the study of markets and marketing is as disturbing as it is surprising. We face a challenging situation to which this outstanding collect of contributions provide useful and scholarly guidance. Let us hope that not only many marketing scholars but also economists and sociologists first read this volume and then are stimulated enough by it to start a major development in marketing academe to, as the editors note, 'get marketing back into markets'." - Robin Wensley, Professor of Policy and Marketing at Warwick Business School, Director of ESRC/EPSRC AIM Research Initiative

"What happens when Science and Technology Studies examines the worlds of marketing? You get exciting studies in cases ranging from grocery stores and gas stations to Fair Trade and frequent flyer programs. This is a wonderful contribution to the new economic sociology of material practices." - David Stark, author of The Sense of Dissonance: Accounts of Worth in Economic Life and Arthur Lehman Professor of Sociology and International Affairs, Columbia University

"The volume Reconnecting Marketing to Markets makes timely and valuable contributions to a topic growing in importance in the world today-markets. It should be required reading for marketing scholars and practitioners, public policy regulators and activists, as well as economists and economic sociologists concerned with how markets operate. By examining markets as hybrid socio-economic configurations and detailing the performative knowledge that frames practical outcomes, the essays in this book offer practical and theoretical insights into how agents advance their interests in producing value, achieving scale, and destabilizing and stabilizing markets." - Lisa Peñaloza, Professor of Marketing, EDHEC Business School and editor, Consumption, Markets, Culture

"Reconnecting Marketing to Markets represents a critically important, major, and long-overdue beginning at addressing the ironic problem of a lack of understanding of markets and their relationship to marketing practices within academic marketing. It is a must read for all serious market scholars and practitioners." - Stephen L. Vargo, Shidler Distinguished Professor and Professor of Marketing, University of Hawaii at Manoa

Lars-Gunnar Mattsson: Foreword
Luis Araujo, John Finch, and Hans Kjellberg: Reconnecting Marketing to Markets: an Introduction
Elizabeth Shove and Luis Araujo: Consumption, Materiality and Markets
Franck Cochoy: Reconnecting Marketing to "Market-things": How Grocery Equipment Drove Modern Consumption (Progressive Grocer, 1929-1959)
Johan Hagberg: Exchanging Agencies: the Case of NetOnNet
Sophie Dubuisson-Quellier: Product Tastes, Consumer Tastes: the Plurality of Qualification in Product Development and Marketing Activities
Frank Azimont and Luis Araujo: Governing Firms, Shaping Markets: the Role of Calculative Devices
John Finch and Susi Geiger: Markets are Trading Zones: on the Material, Cultural and Interpretative Dimensions of Market Encounters
Liv Fries: Tinkering with Market Actors: How a Business Association's Practices Contribute to Dual Agency
Thomas Reverdy: The Unexpected Effects of Gas Market Liberalisation: inherited devices and new practices
Hans Kjellberg: Marketing on Trial: the SAS EuroBonus case
Dan Neyland and Elena Simakova: Trading Bads and Goods: Marketing Practices in Fair Trade Retailing
Michael Callon: Marketing as an Art and Science of Market Framing: Commentary
Luis Araujo, John Finch, and Hans Kjellberg: Connecting to Markets: Conclusions

Visit the Market Studies website