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Readership: The text is written for students taking a module in strategic management in the final year of an undergraduate degree programme or at postgraduate level.
Anthony Henry, Anthony Henry was formerly a university senior lecturer in Strategic Management and is now Business Manager for a large medical practice.
This is an excellent textbook that provides a very useful summary of key works in the field of strategic management, making full use of corporate examples taken from a wide range of sources and countries that bring the theory to practice for the students and researchers." - Sajjad Jasimuddin, Aberystwyth University
"This book offers a good compromise between keeping things simple, and yet offering enough insights and examples to illustrate the complexity of strategy making.
" - Kristian J. Sund, Middlesex University
Part One: What is Strategy?
1: What is Strategy?
Part Two: Strategic Analysis
2: The General Environment
3: The Competitive Environment
4: The Internal Environment: Value Creating Activities
5: The Internal Environment: A Resource-Based View of Strategy
6: Assessing Organizational Performance
Part Three: Strategy Formulation
7: Business Level Strategy
8: Corporate Level Strategy
9: International Strategy and Globalization
Part Four: Strategy Implementation
10: Organizational Systems and Strategic Change
11: Strategic Leadership
12: Corporate Governance