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Readership: Undergraduate, MBA and Master's level students studying a module in research methods on business and management programmes.
Alan Bryman, Professor of Organisational and Social Research, University of Leicester, and Emma Bell, Senior Lecturer in Organisational Studies, University of Exeter
Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.
Emma Bell is a Senior Lecturer in Organisation Studies at the University of Exeter.
"If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way.
" - Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick
"An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike.
" - Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School
1: Business research strategies
2: Research designs
3: Planning a research project and formulating research questions
4: Getting Started: Reviewing the literature and formulating research questions
5: Ethics and politics in business research
6: The nature of quantitative research
8: Structured interviewing
9: Self completion questionnaires
10: Asking questions
11: Structured observation
12: Content analysis
13: Secondary analysis and official statistics
14: Quantitative data analysis
15: Using SPSS for Windows
16: The nature of qualitative research
17: Ethnography and participant observation
18: Interviewing in qualitative research
19: Focus groups
20: Language in qualitative research
21: Documents as sources of data
22: Qualitative data analysis
23: Computer-assisted qualitative data analysis: Using NVivo V7
24: Breaking down the quantitative/qualitative divide
25: Mixed methods research: combining quantitative and qualitative research
26: E-research: using the Internet as object and method of data collection
27: Writing up business research