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Neuromania
On the limits of brain science
Paolo Legrenzi and Carlo Umilta
Frances Anderson
144 pages
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10
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216x138mm
978-0-19-959134-3
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Hardback
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12 May 2011
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- A critical and sober appraisal of neuroimaging, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.
- Whilst not diminishing the great advances made within neuroscience, this short and accessible book is a much needed critique of science and society's obsession with all things to do with the brain
- Written by an experienced psychologist and neuropsychologist
Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report,
accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations.
This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.Readership: Anyone with an interest in science generally, but in particular in the fields of psychology, philosophy of mind, psychiatry
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Paolo Legrenzi, Ca' Foscary University, Venice, and Carlo Umilta Frances AndersonPaolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: "The Mind" (2002), "Creativity and Innovation (2005) and" Believe "(2008).
Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of "Handbook of neuroscience" (ed., 1999) and "brain. Anatomy and structure of the Central Nervous System" (with M. Matelli, 2007).
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"Paolo Legrenzi and Carlo Umiltà bring a welcome appraisal of brain research to a broad audience. They provide an insightful and comprehensible overview of methods and techniques from the origins of brain science to todays MRI scanners... covering methodological aspects and controversial assumptions that are commonly unknown to the general public." - Science
"Anyone who uses neuroimaging in research into mental processes should read this book. It is a provocative and stimulating critique
" - Philip Johnson Laird, Stuart Professor of Psychology, Princeton University
"Neuroeconomics, neuroaesthetics, neuroethics, neuromarketing(!).... Why are there all these new neuro... "disciplines"? This short book gives a forceful, zany and sceptical answer from two distinguished psychologists.
" - Tim Shallice, Professor of Cognitive Neuroscience at UCL and SISSA
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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