Please note, this offer price only applies to individual customers when ordering direct from Oxford University Press, while stock lasts. No further discounts will apply. If you are a bookseller, please contact your OUP sales representative.
Readership: General readers with an interest in popular science, how the mind works, and how neuroscience is likely to affect us in the future.
Kathleen Taylor, Freelance writer and research visitor, University of Oxford
Kathleen Taylor studied physiology and philosophy at the University of Oxford. After a research MSc at Stirling University, working on brain chemistry, she returned to Oxford to do a DPhil in visual neuroscience and postdoctoral work on cognitive neuroscience. In 2002 she won two writing competitions run by the Times Higher Education Supplement, one for science writing and one for an essay in the humanities/social sciences. She has written on a range of topics from consciousness to cruelty. Her first book, Brainwashing, was
published in 2004, her second, Cruelty, in 2009.
"Neuroscience is suddenly one of the hottest subjects out there, and this single volume tells you why in accessible language. An invaluable survey with plenty of illustrations and a glossary of terms." - Oxford Today Vol. 25 No. 2
"The book shines in presenting a thorough and illuminating analysis of neuroscience methods, past and present. Taylor's explanation is thoughtful, engaging and provides readers with a valuable understanding of what different approaches can offer to both science and society as a whole." - New Scientist
"Well-written and thought-provoking, this book will help scientifically
literate readers understand the science behind a potentially unsettling future." - Library Journal
"[Taylor] crafts an elegant guidebook on current technologies and methods for studying the brain... This comprehensive guide to the powers and limitations of neuroscience has much to offer." - Scientific American MIND
The Way We Live Now
1: Introducing the brain supremacy
2: The many powers of science
3: Could we read minds?
4: Bring on the designer minds?
The Keys to Power
5: Seeing the brain through many eyes
6: To physics, with thanks
7: When science meets journalism
8: The subatomic chorus
9: When currents flow
10: Neuroscience goes quantum
11: Poke it and see what happens
12: Poking people
13: Chemical control
14: Tweaking genes
Neuroscience and the Future
15: The problems of neurotech
16: Creating the brain supremacy
List of websites