The Brain Supremacy

Notes from the frontiers of neuroscience

Kathleen Taylor

384 pages | Approx. 25 black and white illustrations | 216x138mm

978-0-19-960337-4 | Hardback | 25 October 2012

Price: £18.99

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Explains the latest increasingly influential advances in neuroscience
Looks at the practical and ethical implications of new technologies, to allow readers to make their own informed judgements
Explores how to distinguish the hype from the science
Make sense of neuroscience by looking at its social and historical context, showing how it relates to our everyday lives
Looks to the future and how advances in neuroscience may alter our behaviour

In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry, and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to our environments, but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy.

What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results?

The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.

Readership: General readers with an interest in popular science, how the mind works, and how neuroscience is likely to affect us in the future.

The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.

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The Brain Supremacy

Notes from the frontiers of neuroscience

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