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Readership: Undergraduate business students taking their first module in economics.
Andrew Gillespie, Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics 2e, Oxford University Press, 2011.
"More concise and engaging than other business economics textbooks.
" - Dr. Joe Cox, Senior Lecturer/Economics Course Leader, University of Portsmouth
"Students studying our business economics module achieve high average grades and review the module positively in their feedback. An important contribution to these positive outcomes is Business Economics by Andrew Gillespie. Our students consider it to be accessible and clearly written, and I would unreservedly recommend this textbook for all introductory Business Economics modules.
" - Maurice Starkey, Lecturer in Economics, Sheffield Hallam University
2: Thinking like an economist
3: The fundamental economic problems
5: Costs and revenues
8: Market analysis: shares, currency, and labour markets
9: Perfect competition, monopoly and price discrimination
10: Imperfect competition and alternative theories of the firm of the firm
11: Market failures and imperfections
13: Government macroeconomic policy
14: Macroeconomic issues: unemployment and inflation
15: Macroeconomic issues: Growth and balance of payments
16: International business and trade