Readership: Beer lovers, beer industry workers, and those with an interest in the history and development of the beer industry. Students and academics
interested in business, economics, sociology, brewing sciences, food agriculture and related fields.
Edited by Johan F.M. Swinnen, Professor of Economics and Director of LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL).
Johan Swinnen is Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and food policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD, and several Governments and was coordinator of international research networks on food policy, institutional reforms, and economic
development. He is President-Elect of the International Association of Agricultural Economists and a Fellow of the European Association of Agricultural Economists. He holds a PhD from Cornell University. He has published widely on political economy, institutional reform, trade, and agricultural and food policy.
"...this volume is an important step forward for the popularization and professionalization of beer and brewing research." - Martin Stack, EH.net
"Informative and thought provoking ... One of the many excellent things about The Economics of Beer is that its authors take a sceptical economic approach, looking beyond [such] easy assumptions ... counterintuitive sensibility combined with hard-heeled econometric analysis." - Bee Wilson, Times Literary Supplement
"The scholars tackle some interesting questions, such as whether people drink more beer during a recession (they don't) and whether American
television advertising contributed to the demise of local breweries in the 20th century (it did)." - Andrew Frisicano, Time Out
"Overall, the book displays the authors' strong command over practical and contextual beer market questions. The range of topics is well distilled, offering multiple insights into the workings of beer markets." - Benoit Pierre Freyens, The Economic Record
Part I: History
1: Eline Poelmans and Johan F.M. Swinnen: A Brief Economic History of Beer
2: Richard W. Unger: Beer Production, Profits, and Public Authorities in the Renaissance
3: Frank Van Tongeren: Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot'
4: John V.C. Nye: Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the 18th and 19th Centuries
5: Damiaan Persyn, Johan F.M. Swinnen and Stijn Vanormelingen: Belgian Beers: Where History Meets Globalization
Part II: Consumption
6: Donald G. Freeman: Cold Comfort in Hard Times: Do People Drink More Beer During Recessions?
7: Liesbeth Colen and Johan F.M. Swinnen: Beer Drinking Nations: The Determinants of Global Beer Consumption
8: Carol H. Tremblay and Victor J. Tremblay: Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry
9: Jill J. McCluskey and Sanatan Shreay: Culture and Beer Preferences
Part III: Industrial Organization
10: Margaret E. Slade: Competition Policy Towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?
11: Kenneth G. Elzinga and Anthony W. Swisher: Developments in US Merger Policy: The Beer Industry as Lens
12: Lisa M. George: The Growth of Television and the Decline of Local Beer
13: William James Adams: Determinants of the Concentration in Beer Markets in Germany and the United States: 1950 - 2005
14: Johan F.M. Swinnen and Kristine Van Herck: How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry
Part IV: The New Beer Markets
15: Junfei Bai, Jikun Huang, Scott Rozelle and Matt Boswell: Beer Battles in China: The Struggle over the World's Largest Beer Market
16: Koen Deconinck and Johan F.M. Swinnen: From Vodka to Baltika: A Perfect Storm in the Russian Beer Market
17: Abhimanyu Arora, Anjor Bhaskar, Bart Minten and Anneleen Vandeplas: Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market
Part V: Conclusion
18: Johan F.M. Swinnen and Thijs Vandemoortele: Beeronomics: The Economics of Beer and Brewing