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Quantitative Methods for Decision Making Using Excel
Glyn Davis and Branko Pecar
660 pages
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80 colourline
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246x189mm
978-0-19-969406-8
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Paperback
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22 November 2012
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- Accurate map of the table of contents to typical Quantitative Methods for Decision Making courses in the UK and Europe
- Selection of most frequently used methods in accordance with the major enterprise functions (marketing, sales, business development, manufacturing, quality and finance)
- Full integration of Excel exercises and applications both within the textbook and via the Online Resource Centre to allow real flexibility to lecturers to teach through a variety of learning schemes: classroom led or self-directed study
- Excel is used as the primary application tool for explaining the mechanics of the methods as well as for explaining how to solve the real-life problems
- A unique Online Resource Centre accompanies the book and contains a range of practical exercises and resources for both students and lecturers
Quantitative Methods for Decision Making is a comprehensive guide that provides students with the key techniques and methodology they will need to successfully engage with all aspects of quantitative analysis and decision making; both on their undergraduate course, and in the larger context of their future business environments. Organized in accordance with the enterprise functional structure where the decision making takes place, the textbook encompasses a broad range of functions, each detailed with clear examples illustrated through the single application tool Microsoft
Excel. The authors approach a range of methods which are divided into major enterprise functions such as marketing, sales, business development, manufacturing, quality control and finance; illustrating how the methods can be applied in practice and translated into a working environment.
Each chapter is packed with short case studies to exemplify the practical use of techniques, and contains a wealth of exercises after key sections and concepts, giving students the opportunity to monitor their own progress using the solutions at the back of the book.
An Online Resource Centre accompanies the text and includes:
For students:
- Numerical skills workbook with additional exercises, questions
and content
- Data from the examples and exercises in the book
- Online glossary of terms
- Revision tips
- Visual walkthrough videos covering the application of a range of quantitative methods
- Appendices to the book
For lecturers:
- Instructor's manual including solutions from the text and a guide to structuring lectures and seminars
- PowerPoint presentations
- Test bank with questions for each chapter
- Suggested assignment and examination questionsReadership: This book will be suitable for undergraduate students studying a core module in Quantitative Methods
on Business degree programmes. It is also suitable for postgraduate students on selected MBA courses and to support students who may be taking a conversion business course at postgraduate level.
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Glyn Davis, Principal Lecturer in e-Business and Data Analysis, Teesside University Teaching Fellow, and Branko Pecar, Visiting Fellow of the University of Gloucestershire; VP- ExxonMobil Global Account, Emerson Process Management Contributors:
Martyn Jarvis, Senior Lecturer in Quantitative Methods, School of Law, Accounting and Finance, Faculty of Business and Society, University of Glamorgan
David Ward, PhD, Technical-Managerial consultant specialising in Innovation, Engineering Design, Strategy and Applied Quantitative Methods in the private and public sectors.
David Whigham, M.A. M.Phil.
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Part 1 Refresher Course in Business Mathematics and Statistics
1: Refresher course in key numerical skills
2: Descriptive statistics and basic survey processing
Part 2 Decision Making in Marketing, Sales and Business Development
3: Fundamentals of statistical decision making
4: Prediction and forecasting
Part 3 Decision Making in Manufacturing and Quality
5: Optimization Martyn Jarvis
6: Inventory and stock control David Whigham
7: Statistical quality control David Ward
8: Project planning and control Martyn Jarvis
Part 4 Decision Making in Finance
9: Decision making in business
10: Decision making in finance
11: Simulation
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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