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Shopping in Ancient Rome
The Retail Trade in the Late Republic and the Principate
Claire Holleran
320 pages
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3 maps and 26 in text illustrations
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216x138mm
978-0-19-969821-9
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Hardback
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26 April 2012
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- Provides a comprehensive analysis of the retail trade of Rome in the late Republic and the Principate, and offers new insights into a little-studied area of the urban economy
- Considers the retail trade within the wider context of the urban economy and social structure of Rome
- Includes three maps and 23 in-text illustrations
Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city, an area of commerce that has been largely neglected in previous studies. Given the remarkable concentration of consumers in ancient Rome, the vast majority of which were entirely reliant on the market for survival, a functioning retail trade was vital to the survival of Rome in the late Republic and the Principate.
In this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary, legal, epigraphic, and archaeological evidence together with wide-ranging and innovative
comparative studies of the distributive trades. Investigating the diverse means by which goods were sold to consumers in the city, and the critical relationship between retail and broader environmental factors, Holleran places Roman retail trade firmly within the wider context of its urban economy. In considering the roles played by shops, workshops, markets, fairs, auctions, street sellers, and ambulant vendors in the distribution of goods to the inhabitants of the city, the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.Readership: Scholars and students of ancient history and the economy, Roman history and society, and retail
history.
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Claire Holleran, Leverhulme Early Career Researcher, The University of Liverpool Claire Holleran currently holds a Leverhulme Early Career Fellowship at the University of Liverpool. She is the co-editor of Demography and the Graeco-Roman World: New Insights and Approaches (Cambridge, 2011) with April Pudsey, and A Companion to the City of Rome (Wiley-Blackwell, 2012) with Amanda Claridge, and is the author of several articles on the social and economic history of Rome.
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"Holleran gathers together an impressive range of material from all over the Roman Empire ... The forum in Rome itself was obviously buzzing with trade as much as with law and politics. A wonderfully vivid range of epitaphs introduce us to some of the shopkeepers, craftspeople and characters who made their living out of retail in, or very near to, that ceremonial heart of the empire." - Mary Beard, London Review of Books "... engagingly written yet thoroughly researched, this book is as relevant to the serious academic as it is accessible to the general enthusiast." - World Archaeology
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Preface
List of Figures
Abbreviations
1: Introduction
2: The Retail Trade and the Economy
3: Retailers and the Wholesale Trade
4: The Form and Function of Tabernae
5: Markets and Fairs
6: Street Traders, Hawkers, and Peddlers
7: Elite Consumption
8: Conclusions
Bibliography
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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