Six Degrees of Social Influence

• Contributors represent a wide range of disciplines and are leaders in their fields
• Discusses the role of influence and persuasion in areas such as business and health

Readership: Students and professors at all levels of social psychology; the book is accessible to a broad audience, including those interested in marketing and consumer behavior

Douglas T. Kenrick, Professor of Psychology, Arizona State University, USA, Noah J. Goldstein, Assistant Professor of Human Resourcesand Organizational Behaviour, University of California, USA, and Sanford L. Braver, Professor of Psychology, Arizona State University, USA

Douglas Kenrick is Professor of Psychology at Arizona State University. He is author of 175 scientific articles, books, and chapters. His work integrates evolutionary psychology, cognitive science, and dynamical systems theory He.is the author of Sex, Murder, and the Meaning of Life: A Psychologist Investigates How Evolution, Cognition, and Complexity are Revolutionizing our View of Human Nature, and Social Psychology: Goals in Interaction (now in its 5th edition, with Steven Neuberg and Robert Cialdini). Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behavior at the Anderson School of Management at the University of California, Los Angeles. He conducts research on social influence and persuasion. He is co-author of a book on persuasion with Robert Cialdini and Steve Martin called Yes!: 50 Scientifically Proven Ways to Be Persuasive, a New York Times bestseller that has been translated into over 25 languages. Sanford L. Braver is

Professor of Psychology at Arizona State University. He has been the recipient of 17 competitively reviewed, primarily federal, research grants, which total to almost $20 million. His work has been quoted widely in the news media, including U.S. News and World Report, Kiplinger's, Redbook, The New York Times, USA Today, and The Wall Street Journal, and has been featured on ABC News' 20/20.

Introduction - Full Cycle Social Influence
Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver
Chapter 1 - Six Degrees of Bob Cialdini and Five Principles of Scientific Influence
Mark Schaller, Douglas T. Kenrick, Steven L. Neuberg
Chapter 2 - Underestimating One's Influence in Help-Seeking
Francis J. Flynn and Vanessa K. Bohns
Chapter 3 - The Path of Least Resistance
Brad J. Sagarin and Kevin D. Mitnick
Chapter 4 - Fluency and social influence: Lessons from judgment and decision making
Petia Petrova, Norbert Schwarz, and Hyunjin Song
Chapter 5 - A Multi-Process Approach to Social Influence
Richard E. Petty and Pablo Briñol
Chapter 6 - Basking in Reflected Glory and Compliance with Requests from People Like Us
Jerry M. Burger
Chapter 7 - Social Norms: A How-to (and How-not-to) Guide
Noah J. Goldstein and Chad R. Mortensen
Chapter 8 - Evolution, Social Influence, and Sex Ratio
Vladas Griskevicius, Jeffry A. Simpson, Kristina M. Durante, John S. Kim, and Stephanie M. Cantu
Chapter 9 - Designed for Social Influence
John T. Cacioppo and Louise C. Hawkley
Chapter 10 - Social Influence on Reproductive Behavior in Humans and Other Species
Abraham P. Buunk, Shelli L. Dubbs, and Jan A.R.A.M. van Hooff
Chapter 11 - Egoism or Altruism? Hard-Nosed Experiments and Deep Philosophical Questions
Stephanie L. Brown and Jon K. Maner
Chapter 12 - Basic, Applied, and Full Cycle Social Psychology: Enhancing Causal Generalization and Impact
Stephen G. West and William G. Graziano
Chapter 13 - Behavioral Change Cialdini-Style
Rick van Baaren and Ap Dijksterhuis
Chapter 14 - Collective Full Cycle Social Psychology: Models, Principles, Experience
Darwyn E. Linder, John W. Reich, and Sanford L. Braver