Readership: Communication, sociology, and political science scholars.
Daniel Kreiss, Assistant Professor of Journalism and Mass Communication, University of North Carolina-Chapel Hill
Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at the University of North Carolina-Chapel Hill.
Table of Contents
Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning
Chapter 2: Crafting Networked Politics
Chapter 3: Dean's Demise and Taking on Bush
Chapter 4: Wiring the Party
Chapter 5: Organizing the Obama Campaign
Chapter 6: Mobilizing for Victory
Conclusion: New Media Campaigning from Dean to Obama