Readership: Political science faculty and graduate students, social psychologists, students enrolled in undergraduate courses on public opinion, political behavior, political psychology, and political parties.
Eric Groenendyk, Assistant Professor of Political Science, University of Memphis
Eric Groenendyk is Assistant Professor of Political Science at the University of Memphis. He received his Ph.D. in political science from the University of Michigan in 2009. His research investigates the motivations and emotions underlying public opinion and political behavior. His work has appeared in Journal of Politics, Political Behavior, Political Psychology, Communication Research, and Emotion Review.
"Groenendyk's book is an example of what political psychology looks like at its best: theoretically elegant, attuned to the realities of human cognition, and methodologically diverse. For students of mass politics, it is a must-read." - Political Research Quarterly
1. A Dual Motivations Theory
2. Identity Justification: Identifying with the "Lesser of Two Evils"
3. Identity Justification: Issue Reprioritization
4. Cognitive Resources and Resistance to Identity Change
5. Motivation and Measurement Error
6. The Paradox of Partisan Responsiveness
7. Motivation and Democracy