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Authenticity and the Cultural Politics of Work
New Forms of Informal Control
Peter Fleming
208 pages
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234x156mm
978-0-19-954715-9
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Hardback
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25 June 2009
Price:
£62.50 £31.25
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- Examines some of the latest trends in management practice towards organizational informality
- Explores authicity at work in contemporary organizations.
- Analyses the implications of this kind of discourse for employee control and freedoms
- Covers topics such as Corporate Social Responsibility, corporate misbehaviour, empowerment, and identity
- Deploys a range of critical theories, including the ideas of the 'autonomist' movement and Hardt and Negri
The 'personal' was once something to be put to one side in the work place: a 'professional manner' entailed the suppression of private life and feelings. Now many large corporations can be found exhorting their employees to simply be themselves.
This book critically investigates the increasing popularity of personal authenticity in corporate ideology and practice. Rather than have workers adhere to depersonalising bureaucratic rules or homogenous cultural norms, many large corporations now invite employees to simply be themselves. Alternative lifestyles, consumption, ethics, identity,
sexuality, fun, and even dissent are now celebrated since employees are presumed to be more motivated if they can just be themselves.
Does this freedom to express one's authenticity in the workplace finally herald the end of corporate control? To answer this question, the author places this concern with authenticity within a political framework and demonstrates how it might represent an even more insidious form of cultural domination. The book especially focuses on the way in which private and non-work selves are prospected and put to work in the firm. The ideas of Hardt and Negri and the Italian autonomist movement are used to show how common forms of association and co-operation outside of commodified work are the inspiration for personal authenticity. It is the
vibrancy, energy and creativity of this non-commodified stratum of social life that managerialism now aims to exploit. Each chapter explores how this is achieved and highlights the worker resistance that is provoked as a result. The book concludes by demonstrating how the discourse of freedom underlying the managerial version of authenticity harbours potential for a radical transformation of the contemporary corporate form.Readership: Academics, researchers, and advanced students of Organization Studies, Management Studies, the sociology of work, and Cultural Studies.
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Peter Fleming, Professor of Organization Theory, Queen Mary College, University of London
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Preface
Introduction: Authenticity at Work
1: Towards a 'New' Cultural Politics of Work?
2: Social Labour and the Haemorrhaging Organization
3: Mimesis and the Antinomies of Corporate 'Fun'
4: Cobain as Management Consultant? 'Designer Resistance' and the Corporate Subversive
5: Authenticating the Corporation: Corporate Social Responsibility as Parasite
6: Critique, Co-optation and the Limits of the Corporation
7: Authenticity, Solidarity and Freedom
Conclusion: Authenticity and the Joy of Non-Work
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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