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A Very Short Introduction
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Innovation: A Very Short Introduction
Mark Dodgson and David Gann
162 pages
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15 black and white halftones
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174x111mm
978-0-19-956890-1
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Paperback
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25 March 2010
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- Demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life
- Looks at the process of innovation, the ways organizations use their resources to innovate, and the eventual outcomes of innovation
- Explains why failure in innovation is so common but at the same time so necessary
- Examines how the innovation process is being stimulated by new technologies such as the internet
What is innovation? How is innovation used in business? How can we use it to succeed?
Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue.
Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes,
cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.
This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.
Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.Readership: General readers, and
students of business, engineering, architecture, and design.
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Mark Dodgson, Director, Technology and Innovation Management Centre, University of Queensland Business School, and David Gann, Head of Innovation and Entrepreneurship, Imperial College London
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"Despite the difference in surnames, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too.
It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changed and continue to change because of the innovative talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, but everyone who takes an intelligent interest in how our world is managed." - Philip Pullman "Innovation has always been fundamental to leadership, be it in the public or private arena. This insightful book teaches lessons from the successes of the past, and spotlights the
challenges and the opportunities for innovation as we move from the industrial age to the knowledge economy." - Linda Sanford, Senior Vice President, IBM
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Prologue
1: Josiah Wedgwood: The world's greatest entrepreneur
2: Joseph Schumpeter's gales of creative destruction
3: London's wobbly bridge: learning from failure
4: Stephanie Kwolek's new polymer: from labs to riches
5: Thomas Edison's organizational genius
6: A smarter planet?
Further Reading
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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