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Understanding Strategic Management
Anthony Henry
480 pages
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246x189mm
978-0-19-928830-4
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Paperback
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06 December 2007
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- Covers all the core topics of Strategic Management in 12 manageable chapters, fitting perfectly with 1-semester modules, and including separate chapters on current issues such as Corporate Governance and Globalization.
- The emphasis is on Strategic Analysis throughout - focussing on the fundamental analytical tools required by future managers to assess their organisations in their competitive environment, thus preparing students for dealing with Strategic Management in practice.
- Packed with real life examples to illustrate the core concepts, students will more readily understand the theory behind Strategic Management.
- The user-friendly writing style helps students engage more readily with the material, so they can grasp complex strategic concepts quickly and easily.
- Online Resource Centre with additional case studies and a Test Bank for Lecturers, and internet exercises and multiple choice questions for students to test their understanding.
- A suite of video clips matching the core concepts explored in the book help bring the subject to life and add a useful teaching tool to the textbook package.
Understanding Strategic Management is the perfect introduction to this subject. It explains, analyses, and evaluates important strategic concepts within 12 concise chapters.
It's packed with real life examples, including fascinating case studies on companies such as Apple, Tesco, Gillette, and Virgin. Through this approach, Understanding Strategic Management helps readers new to strategy to see how theoretical concepts are actually applied in the real world of business.
This very readable book will take you through all the key stages of strategic management: analysis, formulation, and implementation. Classic subjects such as industry analysis and strategic leadership are thoroughly
investigated, alongside contemporary issues such as corporate governance and globalization.
Concepts, models, and frameworks are rigorously evaluated, encouraging readers to think critically, and to appreciate the different perspectives in the field. The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organisations face. This makes Understanding Strategic Management a practical, student-friendly textbook that really brings the subject to life.
Online Resource Centre
The Online Resource Centre accompanying this text provides all the teaching and learning materials needed to support each chapter, removing the need
for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding.
Seminar activities can be based around the additional online case studies with suggested answers, whilst a suite of video clips matching the core concepts explored in the book help bring the subject to life and add a useful teaching tool to the textbook package. Additional explanations on topics from the book are included on the website, providing detailed discussions and in-depth explanations if needed, without detracting from the accessible writing style and unduly increasing the length of the book. Students' progress and understanding can be tracked using an online Test Bank of 240 questions offering immediate
answers that can be customised and loaded on to the university's VLE.
Students can test themselves using online multiple choice questions with feedback and internet exercises which build on the analysis in each chapter. A 'Skills Box' of resources, weblinks to useful journals and organisations, and abstracts of key articles provides a quick resource for further research.Readership: This textbook is intended for students taking their first module in Strategic Management, Business Strategy or Business Planning as part of their business degree.
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Anthony Henry, Formerly Senior Lecturer in Strategic Management, Business School, Birmingham City University
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"This is a great textbook for students taking their first steps into strategic management and in seeking to understand the complexities and nuances of strategic management practice.
" - Dr Paul Hughes, Loughborough University Business School
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Part One: What is Strategy?
1: What is Strategy?
Part Two: Strategic Analysis
2: The General Environment
3: The Competitive Environment
4: The Internal Environment: Value Creating Activities
5: The Internal Environment: A Resource-Based View of Strategy
6: Assessing Organizational Performance
Part Three: Strategy Formulation
7: Business Level Strategy
8: Corporate Level Strategy
9: International Strategy and Globalization
Part Four: Strategy Implementation
10: Organizational Systems and Strategic Change
11: Strategic Leadership
12: Corporate Governance
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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