Readership: All those interested in advertising, the media and communication, and culture; Professionals engaged in advertising and marketing; Academics and students with an interest in advertising, marketing,
Winston Fletcher, Vice President of the History of Advertising Trust and Visiting Professor of Marketing, Westminster University
"A comprehensive, highly readable and well-researched history... it is fascinating and thought-provoking, and I wish everyone in the ad business would read it." - Paul Feldwick, Market Leader
"This book is important, vauable, and a great read... Insights abound... the mini case-studies are excellent." - Tim Ambler, International Journal of Advertising
"Do go and buy this book. You'll enjoy it, and it's important to read it." - brand-republic.com
"The author shows a seductive flair for combining piquant anecdotes about individual agencies and campaigns with revealing and
reliable data, which makes the book both enjoyable for the general reader and solidly based." - Financial Times
"A readable and racy inside story of the British advertising industry." - Isabelle Szmigin. Times Higher Education.
"Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it." - Telegraph
The Halcyon Years: Terms Of Reference
1951: Watershed Year
Antecedents: Look Back In Wonder
1950s: The Television Upheaval
1960s: 'You've Never Had It So Good'
1970s: Britain Takes The Lead
1980s: 'Brits Buy Up The Business'
1990s: Recession and Globalization
Crystal Balls: Peering Into A Cloudy Future