Readership: Students and academics in public health, food economics, and health economics.
Mario Mazzocchi, Lecturer in Economic Policy, University of Bologna, W. Bruce Traill, Professor in Food Economics, University of Reading, and Jason F. Shogren, Stroock Distinguished Professor of Natural Resource Conservation and Management, Professor of Economics, University of Wyoming
"...rich in information...important." - Asia Pacific Journal Clinical Nutrition
1: The Obesity Epidemic
The "Epidemic" in Context
Why are People Eating More? The Need to Understand Behavior as well as Biology
What Does This Have to Do With Governments?
2: Why Obesity? An Economic Perspective
Is Obesity a Failure of the Market Economy?
Consumer Decision Making
Market Exchange: Information
Obesity in Developing Countries
Children and Families
Conclusion: The Economics of Obesity
3: Economic Evaluation Tools for Evidence-based Policy Making
Measures of the Direct and Indirect Costs to Society of Obesity
Evidence-based Interventions and their Costs
Conclusion: The Economic Burden of Obesity
4: Policy Intervention
6: Concluding Fat Economics