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Readership: Business students taking an introductory module in accounting. Also students on degree programmes such as engineering, computing, and hospitality management taking an optional accounting module.
There may also be a market at some institutions where accounting students are taught alongside business students on common first year programmes.
Mary Carey, Senior Lecturer, Department of Accounting, Governance and Information Management, Oxford Brookes University, Cathy Knowles, Senior Lecturer, Department of Accounting, Governance and Information Management, Oxford Brookes University, and Jane Towers-Clark, Programme Director, BSc in Applied Accounting, Oxford Brookes University
Mary Carey is a senior lecturer at Oxford Brookes University in the Department of Accounting, Governance and Information Management. She trained as a chartered accountant with Grant Thornton in London working within the audit department. She lectures in financial accounting and taxation and has a great deal of experience in
delivering accounting courses for non-accounting students.
Cathy Knowles is a senior lecturer at Oxford Brookes University in the Department of Accounting, Governance and Information Management. She trained as a chartered management accountant with Unilever plc in London. She has held various management accounting posts with Marks and Spencer plc and H J Heinz Ltd, where she became Financial Controller for New Business Development. She lectures in management accounting at both undergraduate and post-graduate levels.
Jane Towers-Clark is programme director of the BSc in Applied Accounting programme at Oxford Brookes University. Jane trained as a chartered accountant with Ernst and Young in London, going on to work in Singapore and Australia as a lecturer and auditor before returning to the UK. Jane obtained her Diploma in Education in 2007 and starts her Doctorate in Education with the Institute of Education in October 2010.
"Comparing this material with a textbook I used in my first year, this is definitely much more suitable for accounting beginners.
" - Mansi Kotak - Student at Warwick University
"I have personally found accounting difficult in my first year and this [material] has made things clearer.
" - Alexandra Smith - Student at Loughborough University
"There are a myriad of texts seeking to access this market. This text IS a new approach to the market. That is a great strength and a potential competitive advantage.
" - Ian Crawford, Lecturer, School of Management, University of Bath
"I very much like the case study approach, it is easy to read, understand and work through. This should engage students and bring the topic to life.
" - Libby Scott, Senior Lecturer, Accounting and Finance, London South Bank University
Part One: Financial Accounting
1: The Cash Budget
2: Introduction to the Income Statement
3: Balancing the Basics
4: Accounting for Depreciation and Bad Debts
5: Company Finance
6: Company Accounts
7: Statement of Cash Flows
8: Interpreting Financial Statements
9: Capital structure and Investment Ratios
Part Two: Management Accounting
10: Costs and Break-even Analysis
11: Absorption and Activity Based Costing
13: Pricing and Costs
14: Short Term Decision Making
15: Investment Appraisal Techniques
16: Performance Measurement