Readership: '...essential reading for students, practising designers, educationalists, industrialists, and government.' Terence Conran
John Heskett, Professor of Design, Insitute of Design, Illinois Institute of Technology, Chicago
Review(s) from previous edition"'Erudite and well-researched...should be essential reading for students, educationalists, practising designers, industrialists and government.' - Terence Conran
1: What is Design?
2: Utility and Symbolism