Readership: Scholars and students of the inter-war period, media studies, the press, and women's studies.
Adrian Bingham, British Academy Post-Doctoral Fellow at the Centre for Contemporary British History, Institute of Historical Research
"Conceptually innovative and meticulously researched, Bingham's book will be indispensable to historians of gender, popular culture, and media... it would be difficult to overestimate its significance as a revisionist account of 20th-century cultural transformations." - Mark Hampton, Journalism Studies
"This well-researched study of five popular daily newspapers provides an engaging new look at debates over shifting gender identities in early twentieth-century Britain" - Michelle E. Tusan, Media History
Introduction 1: The evolution of the popular daily press 2: The discourse of modernity 3: Traditional duties: housewife, mother, consumer 4: Reshaping the political sphere: the female voter 5: The gendered gaze: fashion, the female body and sexual morality 6: Patriotism and citizenship: the gendered languages of war and peace 7: Masculinity: ideals and anxieties Conclusions Appendix: The women's pages Bibliography
