Capturing Campaign Dynamics

The 2000 presidential election was one of the closest and most dramatic elections in American history. Over the year 2000, the Annenberg Public Policy Center conducted the largest study ever undertaken of the American electorate—the National Annenberg Election Survey (NAES). Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data presents the results of this survey to the general public for the first time. The book includes a CD-ROM of the NAES codebooks and data, featuring more than 100,000 interviews with adults living in the United States, which were conducted nearly every day throughout the year 2000. The data contained on the NAES CD-ROM are in both SPSS format and tab-delimited format for use with other statistical software. In addition, it is the first book to focus on rolling cross-sectional analysis, a relatively new and exciting survey research methodology. The book walks researchers through different strategies for analyzing rolling cross-sectional data to understand campaign dynamics. It also provides an introduction to time series analysis and other methods for exploiting this rich database.
Capturing Campaign Dynamics: The National Annenberg Election Survey: Design, Method, and Data is ideal for courses in survey research methods in political science, communication studies, and analysis of public opinion. It will also be of great interest to scholars and professionals such as pollsters and political consultants.

Readership: Undergraduates studying Amercian politics.

Daniel Romer, Senior Research Fellow and Research Director, Adolescent Risk Communication Institute, Annenberg Public Policy Center, University of Pennsylvania, Kate Kenski, Senior Data Analyst, Annenberg Public Policy Center, University of Pennsylvania, Paul Waldman, Media Research Coordinator of the National Annenberg Election Survey, Annenberg Public Policy Center, University of Pennsylvania, Christopher Adasiewicz, Survey Data Manager for the National Annenberg Election Study, Annenberg Public Policy Center, University of Pennsylvania, and Kathleen Hall Jamieson, Professor, Annenberg School for Communication, and Director, Annenberg Public Policy Center, University of Pennsylvania

1: Kathleen Hall Jamieson and Kate Kenski: Why the NAES?
2: Kate Kenski: Research Design Concepts for the Rolling Cross-Section Approach
3: Kate Kenski: The Rolling Cross-Section Design
4: Kate Kenski: Visualizing Data Across the Campaign
5: Dan Romer: Linear and Logistic Regression Models for Cross-Sectional Analyses
6: Kate Kenski and Dan Romer: Analysis of Panel Data
7: Dan Romer: Analysis of Time Series Data
8: Paul Waldman: Survey Procedures, Content, and Dataset Overview
9: Appendix of Technical Terms
Christopher Adasiewicz: CD-ROM Attachment with Datasets, Codebook, and Accompanying files