Readership: General readers, and students of business, engineering, architecture, and design.
Mark Dodgson, Director, Technology and Innovation Management Centre, University of Queensland Business School, and David Gann, Head of Innovation and Entrepreneurship, Imperial College London
"Despite the difference in surnames, Mark Dodgson and I are brothers. I have known him and his faults all his life. How he wrote a book like this with David Gann I have no idea, but here it is, and a very good book too.
It tells a fascinating story, and one of growing importance. The ability to innovate is both expected and valued in the worlds of science and the arts: here we read about its importance in the field of business, and about how vastly our lives have changed and continue to change because of the innovative talents of individuals, and the innovation strategies of forward-thinking companies. There is a great deal here to fascinate not only those who are professionally engaged in business, but everyone who takes an intelligent interest in how our world is managed." - Philip Pullman
"Innovation has always been fundamental to leadership, be it in the public or private arena. This insightful book teaches lessons from the successes of the past, and spotlights the
challenges and the opportunities for innovation as we move from the industrial age to the knowledge economy." - Linda Sanford, Senior Vice President, IBM
1: Josiah Wedgwood: The world's greatest entrepreneur
2: Joseph Schumpeter's gales of creative destruction
3: London's wobbly bridge: learning from failure
4: Stephanie Kwolek's new polymer: from labs to riches
5: Thomas Edison's organizational genius
6: A smarter planet?
Innovation: A Very Short Introduction - a reading guide