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Platform or Personality?
The Role of Party Leaders in Elections
Amanda Bittner
224 pages
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234x156mm
978-0-19-959536-5
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Hardback
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12 May 2011
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- Incorporates data from thirty-five election studies across seven countries
- Holistic assessment of voters' evaluations of leaders
Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections: considerable effort is made to ensure that leaders look good, speak well, and that they are up in the polls. In contrast, the academic literature is much more divided. Some suggest that leaders play an important role in the vote calculus, while others argue that in comparison to other factors, perceptions of leaders have only a minimal impact.
This study incorporates data from thirty-five election studies across seven countries with varying institutional environments, and takes both a broad and in-depth look at
the role of leaders. A few noteworthy conclusions emerge. First, voters evaluate leaders' traits in terms of two main dimensions, character and competence. Second, voters perceive leaders within the framework of a partisan stereotype in which the party label of the leader imbues meaning; more specifically, leaders of Conservative parties are seen to be more competent while Left leaders are seen to have more character. Third, and most importantly, leaders matter: they affect voters' decisions and have a discernible effect on the distribution of votes in an election. Fourth, there are consistent differences in the perception of party leaders according to voters' level of political sophistication. While all voters evaluate party leaders and consider leaders in their vote calculus, the more
sophisticated do so the most. This book argues that personality plays an important role in elections, and that in a healthy democracy, so it should.
Comparative Politics is a series for students, teachers, and researchers of political science that deals with contemporary government and politics. Global in scope, books in the series are characterised by a stress on comparative analysis and strong methodological rigour. The series is published in association with the European Consortium for Political Research. For more information visit: www.essex.ac.uk/ecpr
The Comparative Politics Series is edited by Professor David M. Farrell, School of Politics and International Relations, University College Dublin, Kenneth Carty, Professor of Political
Science, University of British Columbia, and Professor Dirk Berg-Schlosser, Institute of Political Science, Philipps University, Marburg.Readership: Scholars and students of comparative politics, political parties, political behaviour, and electoral studies.
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Amanda Bittner, Assistant Professor, Department of Political Science, Memorial University of Newfoundland Amanda Bittner studies public opinion and voting, and her main research interests include the effects of knowledge and information on voter decision-making, as well as the institutional and structural incentives affecting voting behaviour in both Canadian and Comparative contexts. She is an Assistant Professor in the Department of Political Science at Memorial University, Canada.
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"Platform or Personality? effectively sums up several important issues related to the electoral process ... [it is] a very solid work that can excite any political scientist." - Clara Volintiru, London School of Economics (LSE)
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Introduction
What Information do we have about How Voters Perceive Party Leaders?
The Two-Dimensional Structure of Traits
The Impact of Voters' Characteristics on the Evaluations of Party Leaders
The Impact of The Partisan Stereotype
The Impact of Party Leaders' Traits in Elections
Party Leaders in Different Contexts: The Role of Political Institutions
Conclusion
Appendix A: Methodological Notes
Appendix B: Data, Question Wording, and Coding Information
Appendix C: Missing Data and the Challenge of Exploratory Factor Analysis
References
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The specification in this catalogue, including without limitation price, format, extent, number of illustrations, and month of publication, was as accurate as possible at the time the catalogue was compiled. Occasionally, due to the nature of some contractual restrictions, we are unable to ship a specific product to a particular territory. Jacket images are provisional and liable to change before publication.
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